UNDER CONSTRUCTION

Charter Spectrum launches premium content initiative, Spectrum Originals.

Charter Spectrum purchases their first original series “L.A.’s Finest.” Original content is a way to further differentiate the Spectrum customer experience. This new premium content initiative triggered several new projects across various platforms - from ten foot to mobile.

1) A marketing website to promote the content in hopes of gaining new Spectrum subscribers

2) A strategy to promote & showcase premium content within the Spectrum TV app to Spectrum customers